Find Your Fitness Niche….

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Sure… you can probably take just about anybody and train them toward better health.

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But that kind of “generalization” also means you’re competing with 100% of all clubs, studios and other fitness professionals.

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So, how do you differentiate yourself from the competition?

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🚀 Add a niche to your training services – especially if you offer it “online” with specific workouts and additional content.

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For example, I’m a skier.

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✅   I pay a trainer in Colorado $20/month for his online training videos (evergreen) because he “speaks my language” and focuses specifically on movements related to skiing.

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Plus, he’s always adding new exercises and demonstrates various techniques on skis as well as in the gym (additional content).​
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Here are a few niches our fitness partners offer:

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✅   Steve Nunno’s niche is FIRST RESPONDERS – mostly firefighters who he not only trains, but helps them to pass their CPAT tests.

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✅   Brian Dexter’s niche is LONG HAUL TRUCKERS. He has a video series showing truckers how to use resistance bands on their rigs (at truck stops) — as well as a bunch of isometrics they can perform while driving. A trucking association actually pays a flat fee subscription for all their drivers.

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✅    Tiffany Wilcox and Dimitri Golinski both target on-the-road SALES PROFESSIONALS.  They offer resistance band routines that can be performed in a motel/hotel room. “Every room has this door knob, so hook your band here…”

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For additional content, Tiffany added over 800 different healthy food venues in over 100 cities across the U.S. — so her traveling subscribers can eat healthy, too!

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Fitness Niches We’ve Seen

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✅   Left-Handed Athletes

✅   The Over 50+ Fitness Enthusiast

✅   Sport Specific (Baseball, Football, Soccer, Hockey, Wrestling, Golf, Swimming, etc)

✅   Musicians (symphony players to rock ‘n rollers)

✅   Kid’s Sports (parents may enroll with their kids)

You can still be a “generalist” but adding an “online” niche service opens your business to a global market interested in your particular offer.

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Think of it as a giant magnet!

🚀  ​  P.S. More marketing tips on the BLOG….

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We’re all in this together!