Today, I’m going to share with you a simple GOLDEN NUGGET – especially if you plan — or, are already on your way to building a 6-figure business – whether it’s “online” or “brick and mortar” or both!

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This “nugget” of advice has NOTHING to do with selling anything.

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YET, it’s the entire reason I’ve sold millions of dollars worth of health related products over the last 35 years.

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Weird, right..?

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This business tactic is so important, that when I first speak with any of my private coaching clients — it’s the very first thing we discuss.

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Now you might be thinking… “Uh oh… this is going to be something really “heavy” and “complex.”

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NOPE!

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It’s Simple!

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It actually amazes me how many marketing experts NEVER talk about this.

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Or, if they do, it’s like a “side note.”

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Maybe it’s too basic. Too simple. Or, maybe it’s presumed… that all businesses already do this.

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THEY DON’T.

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Perhaps you’ll be disappointed since I’m building this up so much.

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The fact is, in your heart-of-hearts this is something you ALREADY KNOW.

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It All Boils Down to This…

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The most successful businesses, from Apple to Nike, started with a simple, straightforward “concept” which becomes a tactic and eventually a culture.

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I hope this makes sense.

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Everything I’ve mentioned above — the best advice ever — the Golden Nugget — whether it’s products or services, it all boils down to this:

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QUALITY COMMUNICATIONS & CONTENT

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Yes… yes…. I know. You’ve heard this before… that CONTENT IS KING!

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And, it’s still true — but, even more so today than ever before.

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Especially if you plan to monetize your “online” services.

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Quality Communications and Content are already becoming the driving forces behind the growth of the most successful health and fitness businesses.

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If you want to take advantage of this “Golden Nugget” here are three easy tips:

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3 Principles of Quality Communications & Content

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✅ All of your COMMUNICATIONS and CONTENT must be clear and concise. But, even more important, it must provide your readers, viewers, listeners and potential clients with enormous VALUE.

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✅ All of your COMMUNICATIONS and CONTENT must demonstrate your understanding of their problems — and offer a SOLUTION to fix them.

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✅ All of your COMMUNICATIONS and CONTENT should leave your readers, viewers, listeners and potential clients with at least ONE GOLDEN NUGGET and/or ONE NEW WAY to ACHIEVE THEIR GOALS.

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Ask Yourself This…

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“Is my online presence more than an electronic brochure?”

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Do you add value to the user’s experience? Do they leave your website with more than when they entered?

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Did you offer something of value?

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Examples:

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✅ For example, all ONBOARD 101 administrators offer value with the opening 5-minute video on their home pages. This is CONTENT.

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✅ Some trainer and coaching websites offer simple “beginner” or “101” type workouts via Video Demonstrations for Free. This is CONTENT.

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That added value often leads to upsell opportunities at various price points — from advanced workouts to one-on-one coaching.

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✅ Some health coaches offer 7-Day Nutrition Plans for free. This is CONTENT.

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Again, the added value may lead to upsell opportunities at various price points — from super customized nutrition plans and detox strategies to one-on-one consulting.

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✅ One health coach who markets his services to traveling executives and sales professionals has created a niche workout program called “Road Warriors” using resistance bands. The first 5 video demos are FREE. This is CONTENT.

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He demonstrates (video) various exercises and how to do them inside a hotel room (his videos were shot inside a Quality Inn Motel room). In addition, he includes listings of “healthy restaurants” at every major metropolitan city in the U.S. He even includes a special star for “healthy” eateries and includes a link to Door Dash. Did I mention that he also sells the exercise bands via eCommerce?

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Almost all membership and coaching websites offer tremendous value for free — with even more value upon the purchase of a membership.

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Value Content Will Always be King!

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​Listen, in real estate, it’s location, location, location.

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In online business, it’s CONTENT, CONTENT, CONTENT!