Our industry is moving “fast forward” on several different fronts.

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It’s exciting!

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According to research “online training” is expected to grow another 27% over the next 5 years. That’s HUGE!

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Then, there’s AI (artificial intelligence beyond ChapGPT) that is going to impact the way consumers use our services — and the way we operate our businesses.

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I’VE BEEN DIGGING INTO AI…. A LOT!

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Without going too far into the weeds… I can tell you without hesitation… whether you like it or hate it — AI is here to stay.

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And, it is going to have a profound effect on the fitness industry — and most likely your business.

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At some point, as a health professional and business owner, you’ll need to make THIS DECISION:

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DEJA VU….

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Let me share a little personal story with you….

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During the 1980’s, I was VP Marketing for Guitar Center and was good friends with numerous studio musicians, rock stars and local Los Angeles players.

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In 1980 this same type of “tech revolution” occurred in the music business when the first electronic drum machines were introduced.

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I can assure you 100% of the drummers and percussionists HATED them.

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However, slowly but surely, the drum machines gained traction among recording studio owners and record producers (the money).

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And, eventually, Prince used the Linn LM-1 drum machine on the song “Private Joy” in 1981 on his Controversy album.

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TWO CAMPS….

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The electronic drum machines divided drummers and percussionists into two (2) camps:

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✅ Those who embraced the new technology

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✅ Those who ignored it.

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The studio drummers and percussionists who embraced the new tech (and learned the machines) updated their resumes to include “digital drum machine programming.”

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You see, most recording studio owners, producers and non-drummers didn’t know much about percussion — much less how to program these machines. So the smart drummers and percussionist ADDED to the services they could provide.

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They expanded their skill sets to include both physical drums and digital drum programming.

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Some of these drummers and percussionists became incredibly wealthy during this era (early adopters) as all kinds of artists, including Michael Jackson, embraced the digital drum machines.

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Meanwhile, those who ignored the tech found themselves with fewer gigs and, in the worst cases, having to get a “day job.”

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YOUR FUTURE IS WHAT YOU MAKE OF IT

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Here’s my point.

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The tech is here to stay and it’s ultimately up to YOU whether to embrace it or ignore it.

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Drummer’s who ignored the tech never went away.
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And, there will always be a place for health and fitness professionals who don’t even have a website.

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But the “career track” drummers and percussionists who earn a living and make the most money are those who can play real drums and program digital drum machines.

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You get my drift….
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As always, I wish you continued success with the best products branded with YOUR LOGO!!! 🚀

Art Rothafel

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