Blog
Are YOU Like Jennifer?
A couple of months ago I had the chance to connect with Jennifer Crowley… We’re building a state-of-the-art website for her studio. Jennifer is a passionate trainer, coach, educator and a total career-driven professional based in Oregon. Like all credible health professionals, she loves working with clients and helping them toward healthy lifestyles. …
Read MoreProtein Powders and Faulty Research
Have you ever wondered why so many medical doctors and other health professionals are so negative about nutritional supplements I sure have! Just think about it… Why is it that 100% of the thousands of professional athletes I’ve known over the last 50 years have all included nutritional supplements as part…
Read MoreProtein: Isolate vs. Concentrate
The other day, I was asked a very simple question about our super premium protein formulation: “Why does your Whey Protein contain both isolate and concentrate?” I’ve always been amused at the constant debate surrounding “isolate vs. concentrate.” We’ve always maintained that athletes and fitness enthusiasts should use a whey protein…
Read MoreEvery Athlete Does This…
I know this will sound like a pitch, but it’s not. This is just a TRUE OBSERVATION: I’ve been in the health and fitness business since 1989… and an athlete (skiing) and fitness enthusiast all my life. During my career, I’ve worked with professional athletes, fitness trainers and team coaches as…
Read MoreThe Younger Fitness Enthusiasts – Gen Z and Millennials
Here’s what the most recent market research is telling our industry: When it comes to health and wellness, the younger generations, including Gen Z and Millennials, prioritize: ✅ preventive care ✅ personalization ✅ innovation Their preferences also highlight a desire for community connection and experiential services rather than just products. So,…
Read MoreGLP-1 – Considerations
I guess I’ll be THAT GUY who speaks out against the insanity of the GLP-1 injections for those who simply DON’T NEED IT. [FREE DOWNLOAD]. Please..please… please… don’t get me wrong. GLP-1s are fantastic medications for diabetics and those who suffer from clinical obesity. But for the average consumer looking to…
Read MoreHow to Make Your Fitness Business Soar
Seriously…. EVERY entrepreneur should read THIS: —————————————– “I was waiting in line for a ride at the airport. When my Uber pulled up, the first thing I noticed was the car was polished to a bright shine. Smartly dressed in a white shirt, black tie, and freshly pressed black slacks, the driver…
Read MoreGLP-1 Medical Referral Letter – Download
In just the past two weeks I’ve received numerous emails, texts and phone calls about GLP-1 protocol and how doctors, clinics and other facilities including online providers are springing up all over the place to prescribe these injectables Yes, the advertising blitz is on – and consumers are falling for it, despite the…
Read MoreBack To The Future
Flashback! It’s 2002 and I’m giving a “marketing” presentation at the IDEA conference in San Diego. It’s a packed room full of 200+ energized entrepreneurs most of whom own small studios (today we call them “boutiques”) I conclude the talk with this advice: “Make it easy for clients and members…
Read MoreA Golden Nugget
Today, I’m going to share with you a simple GOLDEN NUGGET – especially if you plan — or, are already on your way to building a 6-figure business – whether it’s “online” or “brick and mortar” or both! This “nugget” of advice has NOTHING to do with selling anything. YET, it’s the…
Read MoreThese 2 Things for Fitness Marketing
… if you’re serious about “marketing” your health and fitness business…. … then, you absolutely, positively should be thinking about these 2 THINGS. 🚀 Or better yet, take action to execute them! Your Digital Platform: Yes, I know I continue to harp on the necessity of a “kick-ass” website.…
Read MoreThe Best Exercise Video
Watch this. Then, go to YouTube and embed this video on your site. This is probably the absolute best video I’ve ever seen that articulates the benefits of exercise! Enjoy. HERE’S THE VIDEO LINK ON YOUTUBE: https://www.youtube.com/watch?v=aUaInS6HIGo&t=1s 10 REASONS TO HIRE A PERSONAL TRAINER Here are 3 more fitness videos you can download and…
Read MoreFind Your Fitness Niche
Find Your Fitness Niche…. Sure… you can probably take just about anybody and train them toward better health. But that kind of “generalization” also means you’re competing with 100% of all clubs, studios and other fitness professionals. So, how do you differentiate yourself from the competition? 🚀 Add a niche to…
Read MoreThe Journey
I want to share with you something that a lot of marketing pros don’t talk about. You’ve probably read or heard about the “client journey.” And, that’s all fine and good assuming you have clients! But…What About the “Prospect Journey?” Lately, a ton of new consumer data has…
Read MoreThe Client Support Email…
I know. It’s a pretty bold statement… “the MOST IMPORTANT CLIENT EMAIL ever written!” But, it’s true… based on the feedback I’ve received from my coaching clients who’ve used it – either as an email or snail mail. And, I’m sharing it with you right now! ✅ CLICK or TAP HERE… …
Read MoreIs THIS the FUTURE of FITNESS TRAINING…?
There was a time, back when I was a personal trainer at Jack LaLanne’s European Health Spas (1978), that we simply handed out standardized workout plans and served more like “babysitters” than anything else. We’ve come a long way, baby! Today’s coaches and trainers possess an amazing wealth of knowledge — far…
Read MoreThe NEW Health & Fitness Business Model
Oh yes… in so many ways the health and fitness industry has remained the same for over 50 years. Big box facilities, franchises, boutique studios, independent trainers and coaches, etc. It’s true that most the equipment (except free weights) has modernized with new designs and engineering — but, it’s basically the same idea…
Read More3-Box Action Plan for Health Professionals
The 3-Box Action Plan was shared with me by Heather Jenkins, a super successful health coach and studio owner operating out of 3,000 sq. ft. with two full-time staff/trainers. She’s not a marketing expert or guru. She’s just plain smart and knows how to make money in this crazy business. Her…
Read MoreThe Amazing Power of Motivational Video
❤️ Yes….. VIDEO is the most positive way to CONNECT with your audiences —> worldwide. ✅ THE POWER OF POSITIVE MESSAGING: There’s a reason why short, well-known quotes resonate with so many individuals – they succinctly capture profound truths about life, ambition, perseverance and the human spirit. Here’s the absolute…
Read More3 Pillars Of Guaranteed Success!
Listen, you already know that navigating the health and fitness industry is no walk in the park! With 1,000’s of practitioners, countless methodologies and a booming interest in personal well-being, standing out and earning trust in this space can feel overwhelming – regardless of your qualifications and certifications. If you’re a health related business owner…
Read MoreHow to Attract a Mass Volume of Weight-Loss Clients
Just 2 months ago, Annie Littlefield, a sports nutritionist/trainer read on our site that Weight-Loss is the second most popular topic in the world (behind wealth building). So, she decided to send this letter out to 20 different family medical practices within a 30 mile radius of her market area. 👉 To…
Read More5 Advantages of an ONLINE Health Education Course
It’s amazing how many health, fitness, wellness and medical professionals miss the opportunity to help their clients achieve their goals by not offering to educate them. After all, KNOWLEDGE IS POWER.… right? Here are five (5) advantages that go to those who choose to EMPOWER their clients, members and patients through an…
Read MoreWhy Fitness Pros Should Offer Their Own Line of Nutritional Supplements
Here are 10 compelling reasons why you, as a fitness pro, should consider offering your own branded line of nutritional supplements: ✅ Offering Informed Solutions: Every individual has unique nutritional needs. By knowing your proprietary line of branded nutritional supplements, you can ensure that the supplements align perfectly with the training and nutrition…
Read MoreHow to Get Fitness Leads and Referrals with UGC
Check out this “secret sauce tactic!” 🚀 It’s not for everybody….. but, it generated a ton of new clients for one of my coaching clients, Robin Stinson (owner of RS Fitness – women only studio). So, I’m going to share it with you in hopes that it will help your business, too.…
Read MoreIncrease Your Fitness Brand Awareness and Increase Your Referrals
In today’s digital age, having a strong online presence is vital for ALL health and fitness professionals. Displaying your branded products and services on various platforms helps you establish a cohesive and recognizable brand identity. This consistency is exactly what fosters trust among your future prospects, making them more likely to remember…
Read MoreThe BODY-U CHALLENGE
Honestly, “online courses” are super hot for “back-to-school” promotions. Thanks to Shelly Yee, a successful Health Coach / Personal Trainer in NYC, I’m going to share with you a brilliant idea that’s perfect for this fall. And, it actually generates money. She turned her “online” ONBOARD 101 course into…
Read MoreWhen an Online Millionaire Speaks….
Throughout the world, he’s recognized as one of the top “online” marketers. He’s also considered one of the most honest, high-integrity, no B.S. professionals on the web. If you are a health professional and on the fence about offering your clients an “online course” — and whether or not it’s worth it…. then,…
Read MoreHow Top Health Coaches Start a Client Transformation
Most clients have big expectations when they plunk down their money for a fitness, weight-management program or comprehensive health coaching program. Interestingly… they never tell you “what” those expectations are. Instead, they just keep it all in their heads. In their minds, there is a certain weight (they have a number!) A specific…
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